WordPress Speed Optimization That Passes Core Web Vitals
Faster pages mean better rankings, lower bounce rates and more enquiries. I find what’s slowing your site down and fix it at the source: images, scripts, plugins, hosting and caching.
Speed Optimization & Core Web Vitals, done by one experienced specialist
Speed is the one SEO factor your visitors feel directly. Every extra second on a phone costs you people who never see your offer. Google measures it too, through Core Web Vitals: how fast the main content appears (LCP), how quickly the page responds (INP) and how stable the layout is (CLS).
A caching plugin alone rarely fixes a slow site. I trace the real causes, whether it’s oversized images, render-blocking scripts, a heavy page builder, too many plugins or underpowered hosting, and fix them in order of impact.
Does this sound familiar?
- PageSpeed Insights shows red or orange on mobile
- Search Console flags “Poor URLs” for Core Web Vitals
- Pages take more than 3 seconds to show content
- You installed a caching plugin and nothing changed
- The site slowed down after adding features or plugins
- Your store’s checkout feels sluggish
What’s included
Every engagement is scoped to your site, but these are the parts I cover.
Performance audit
Field data from real users plus lab tests to pinpoint what’s slow and why.
Image optimization
Resizing, compression, WebP/AVIF and lazy loading, with dimensions set to stop layout shift.
Caching & CDN
Page caching, browser caching and a CDN (Cloudflare or Bunny) configured correctly.
Code & plugin cleanup
Unused CSS and JS removed, scripts deferred, heavy plugins replaced.
Hosting & server tuning
PHP version, object caching, database cleanup, or a move to better hosting if needed.
Before & after report
Documented scores and load times, so you can see exactly what changed.
How it works
Measure
Baseline Core Web Vitals and load times on key templates.
Diagnose
Identify the specific assets and settings responsible.
Optimize
Fixes applied on staging first, then live.
Verify
Re-test and report; field data confirms the change over 28 days.
Why work with me
I completed Catchpoint’s Lightning Fast Web Performance course and technical SEO certifications in 2022, but the real training is 25 years of making slow sites fast. This site you’re reading is built the same way: no bloat, nothing loaded that isn’t needed.
- 25+ years of hands-on web development and SEO
- 480+ projects for 200+ clients
- Google Ads, Analytics and technical SEO certifications
- You deal directly with me, start to finish
I know Mihail since 2008 when I hired him as a contractor to develop our company website. His outstanding web development experiences and programming knowledge help the website to be develop in a professional manner. He ensured that the requirements for the corporate branding were met and all the technical requirements were implemented. Mihail is still working, updating and maintaining our website for the last 15+ years, and we feel very confident in his ability and web development skills.
Related work
Websites I’ve built or maintained for clients in similar situations.
Frequently asked questions
What are Core Web Vitals?
Three Google metrics that measure real-user experience: Largest Contentful Paint (loading), Interaction to Next Paint (responsiveness) and Cumulative Layout Shift (visual stability). They are part of Google’s page experience signals.
Will speed optimization improve my rankings?
Speed is one of many ranking factors, so it’s rarely a silver bullet on its own. But a faster site almost always improves engagement and conversions, and it removes a handicap against faster competitors.
Can you guarantee a 100 PageSpeed score?
I don’t promise a number, because scores depend on third-party scripts you may need (chat, ads, maps). I aim for passing Core Web Vitals and the fastest realistic result for your site.
Do I need new hosting?
Sometimes. If your server is the bottleneck I’ll tell you, and I can handle the move.
Let’s talk about your speed optimization project
Tell me what you’re planning. I’ll reply within one business day with honest advice and a clear next step, whether or not we end up working together.