Local SEO & Google Business Profile

Local SEO Services That Put You on the Map, Literally

Google Business Profile optimization, citations, local landing pages and review strategy for businesses that serve customers in a city or region, wherever you are.

A smartphone showing a map with location pins in front of a softly lit shopfront

Local SEO & Google Business Profile, done by one experienced specialist

For a plumber, a dentist, a realtor or an accountant, the most valuable search result isn’t a blue link. It’s the map pack: the three businesses Google shows with directions, reviews and a call button. Getting there is a different game from traditional SEO.

I’ve spent years doing local SEO for service businesses through an SEO agency and for my own clients. The fundamentals haven’t changed: a fully optimized Google Business Profile, consistent business details across the web, strong local pages on your website, and a steady flow of genuine reviews.

Does this sound familiar?

  • Competitors show up in the map pack and you don’t
  • Your Google Business Profile is half-filled or unverified
  • Your address or phone number is different across directories
  • You serve several towns but only rank in one
  • You get reviews but they don’t seem to help
  • Calls from Google dropped after a profile change

What’s included

Every engagement is scoped to your site, but these are the parts I cover.

Google Business Profile optimization

Categories, services, products, attributes, photos, posts and Q&A set up the way Google expects.

Citation building & cleanup

Consistent name, address and phone across the directories that matter, with duplicates fixed.

Local landing pages

Genuinely useful pages for the areas you serve, not copy-and-paste doorway pages.

Review strategy

A simple, policy-safe process to ask happy customers for reviews and respond well.

Local schema

LocalBusiness structured data so search engines understand who you are and where you work.

Call & lead tracking

See which calls and forms came from Google, so you know what’s working.

How it works

  1. Local audit

    Your profile, citations, reviews and map rankings across your service area.

  2. Fix the foundation

    Profile optimization and citation cleanup, usually in the first month.

  3. Build local relevance

    Local pages, posts, photos and links from your community.

  4. Grow & report

    Monthly map-ranking and call reports, with next steps.

Why work with me

I’ve done local SEO for renovation contractors, cleaning companies, HVAC suppliers, accountants and real estate teams. I know which levers move the map pack for service businesses, and which ones are a waste of your money.

  • 25+ years of hands-on web development and SEO
  • 480+ projects for 200+ clients
  • Google Ads, Analytics and technical SEO certifications
  • You deal directly with me, start to finish

I know Mihail since 2008 when I hired him as a contractor to develop our company website. His outstanding web development experiences and programming knowledge help the website to be develop in a professional manner. He ensured that the requirements for the corporate branding were met and all the technical requirements were implemented. Mihail is still working, updating and maintaining our website for the last 15+ years, and we feel very confident in his ability and web development skills.

Jordan K.Company website · client since 2008

Frequently asked questions

What is local SEO?

Local SEO is optimizing your online presence so you appear when people nearby search for what you offer, especially in Google’s map pack and on Google Maps. It combines your Google Business Profile, your website, citations and reviews.

Do I need a physical address for local SEO?

No. Service-area businesses that visit customers can hide their address and list the areas they serve. I’ll set it up correctly for your situation.

How long until I show up in the map pack?

Profile fixes can have an effect within weeks. Competitive cities and categories usually take 3–6 months of consistent work.

Do you work with businesses outside Canada?

Yes. Local SEO works the same way in the US, UK, Australia and elsewhere, and I work with clients remotely wherever they are.

Let’s talk about your local seo project

Tell me what you’re planning. I’ll reply within one business day with honest advice and a clear next step, whether or not we end up working together.

CallFree quote