Conversion Rate Optimization and Digital Marketing That Pay for Themselves
More traffic only helps if it converts. I improve your landing pages, funnels, tracking and campaigns (Google Ads, Meta ads and email) so more visitors become customers.
Digital Marketing & Conversion Optimization, done by one experienced specialist
Doubling your traffic is hard. Doubling the share of visitors who call or buy is often much easier, and it makes every other marketing dollar work harder. That’s conversion rate optimization.
I hold Google Ads certifications in Search, Display, Shopping and Measurement, plus Google Analytics and Bing Ads accreditation, and I’ve built sales funnels, lead magnets and email automations for clients across many industries. I start with tracking, because you can’t improve what you can’t see.
Does this sound familiar?
- You get visitors but few calls or form submissions
- You run ads but can’t tell which ones produce customers
- Your landing pages send ad traffic to the homepage
- You collect emails but never send anything
- Analytics was set up years ago and nobody trusts it
- You want a lead magnet or sales funnel that runs itself
What’s included
Every engagement is scoped to your site, but these are the parts I cover.
Analytics & conversion tracking
GA4, Google Tag Manager, call and form tracking set up so every lead is attributed.
Landing pages & funnels
Focused landing pages, offers and lead magnets built and tested.
CRO testing
Heatmaps, recordings and A/B tests on headlines, forms and calls to action.
Google Ads management
Search, Performance Max and Shopping campaigns built around profitable keywords.
Meta (Facebook & Instagram) ads
Audience targeting and retargeting tied to your site’s conversions.
Email marketing & automation
Welcome sequences, newsletters and cart-abandonment flows.
How it works
Measure
Fix tracking so the numbers are trustworthy.
Find the leaks
Identify where visitors drop off and why.
Test & build
Improve pages, offers and campaigns, one test at a time.
Scale
Put more budget behind what proves profitable.
Why work with me
Because I build websites, I can change the page itself instead of handing you a list of recommendations. Strategy, design, development and tracking all happen in one place.
- 25+ years of hands-on web development and SEO
- 480+ projects for 200+ clients
- Google Ads, Analytics and technical SEO certifications
- You deal directly with me, start to finish
I had the privilege to know Mihail for more than 15 years. We have hired him as a contractor to develop, customize, and maintain our website. His professional attitude, experience, web development skills, and programming knowledge help the website to be develop according to our requirements for the corporate branding.
Related work
Websites I’ve built or maintained for clients in similar situations.
Frequently asked questions
What is conversion rate optimization?
CRO is the process of increasing the percentage of visitors who take a desired action, such as calling, filling in a form or buying, by improving pages, offers and the user journey based on data.
Do you manage Google Ads?
Yes. I build and manage Search, Performance Max and Shopping campaigns, and I hold Google Ads Search, Display, Shopping and Measurement certifications.
How much traffic do I need for A/B testing?
Formal A/B tests need a few hundred conversions a month to be reliable. With less traffic, I use analytics, recordings and best-practice fixes, which still deliver solid gains.
Can you set up email marketing?
Yes, from platform setup and list growth to automated sequences and campaigns.
Related services
- AI Automation for Small BusinessWorkflows that remove repetitive work.
- SEO Consulting & ManagementStrategy, technical fixes, content and monthly SEO.
- eCommerce Development & SEOWooCommerce and Shopify stores built to sell.
Industries: Health, Beauty & Wellness, Real Estate & Property.
Let’s talk about your digital marketing & cro project
Tell me what you’re planning. I’ll reply within one business day with honest advice and a clear next step, whether or not we end up working together.